Republicans will make fun of the so-called “social justice warriors” for trying to make the world easier for women and minorities like African Americans or members of the LGBTQ community, but like it or not many companies are adopting policies that help push the liberal agenda further. Coco-Cola Co. recently made headlines when it announced that a whopping 30 percent of new business must be accepted from minority or women attorneys.
And it’s not just a talking point, either: failure to comply with the new measure has actual consequences. Imagine that! Companies that fail to meet these expectations might not receive Coca-Cola’s service at all.
The company will spend at least $500 million to prop up African-American owned businesses due to the disproportional suffering of the African American community due to COVID-19.
Senior Vice President Bradley Gayton said, “As a consumer of legal services, we believe that diversity of talent on our legal matters is a critical factor to driving better business outcomes.”
President and CEO of DevMar Products Sharon W. Reynolds added, “In the wake of COVID-19, supply chain distribution channels have been challenging, yet it is where true partnerships have meaning when both parties work closely together toward successful business outcomes. I am proud to be a part of an organization that truly makes a difference throughout the world.”
The initiatives were part of a partnership with the National Minority Supplier Development Council (NMSDC), which conceived an “In This Together” campaign to prop up the African American small businesses of the United States.
This idea that diversity is actually a big driver of economic success is becoming more widely adopted, especially in the wake of COVID-19. But there are still political groups pushing back against such programs. Most say that the programs are “unfair” to everyone else. But the talking point is a weak one in a country with such powerful institutionalized racism at every corner.